“As an author you want yourself and your book to be memorable, right?”
So how does this help with book writing, publishing and marketing?
Well you see there’s a common law in marketing that any one person is moved to take action, such as purchasing a product after having been exposed to it 6 or 7 times. Only then do they consider purchasing.
Author branding includes everything from your book, the way you put it out in the public and everything about yourself as a person.
Now, every brand needs to be built and established with consistence. Therefore, the first thing about author branding is how you yourself, want to be known and remembered as an author and carrying that through the way you put your ideas together.